Grant to help people get fresh produce

ROCHESTER — Friends of the Rochester Public Market received a grant from the United States Department of Agriculture to connect more low-income families to fresh, healthy food.

The organization partners with the city of Rochester to operate the Market Token Program for the Supplemental Nutrition Assistance Program (SNAP) benefits. It will work with Foodlink Inc’s. Curbside Markets and the South Wedge, Westside, and Brighton Farmers markets to increase SNAP benefit redemptions for produce.

The $178,902 grant will support outreach efforts to encourage SNAP beneficiaries to shop at farmers markets and development of a new SNAP Token Center at the Rochester Public Market, which will improve SNAP recipients’ ability to obtain wooden tokens that are used as currency for purchases at the Public Market.

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